Post by arfanho7 on Feb 25, 2024 4:43:55 GMT
From our archives these Harvard Business School professors offer up different insights into developing and executing a successful social media strategy. Brand Manager s Guide to Losing Control Social media platforms have taken some of the marketing power away from companies and given it to consumers. Jill Avery discusses the landscape of open source branding wherein consumers not only discuss and disseminate branded content they also create it.
Why the ALS Ice Bucket Challenge was a Social Media Blockbuster Most companies should envy the financial and brand awareness brought about by the ALS Ice Bucket Challenge. The campaign s key ingredient says John Deighton is that participants enhance their personal capital in performance of a good deed. Secrets to a Successful Social Ukraine Mobile Number List Media Strategy Misiek Piskorski explores the secrets of successful social media tactics in his bookFrom Social Media. HBS Cases Lady Gaga What goes into creating the world s largest pop star A case study by Anita Elberse examines the strategic marketing choices that created a global brand.
To Read More ARTICLES Advertisers Get Serious About Playing With Their Brands Playing with your brand can be a breakthrough strategy—or a big backfire. Tate s Digital Makeover Transforms the Traditional Museum What happens when the traditional museum going experience meets the world of digital marketing WORKING PAPERS Competing with Privacy Personal information is a valuable asset in the marketplace and an important element of firm strategy.
Why the ALS Ice Bucket Challenge was a Social Media Blockbuster Most companies should envy the financial and brand awareness brought about by the ALS Ice Bucket Challenge. The campaign s key ingredient says John Deighton is that participants enhance their personal capital in performance of a good deed. Secrets to a Successful Social Ukraine Mobile Number List Media Strategy Misiek Piskorski explores the secrets of successful social media tactics in his bookFrom Social Media. HBS Cases Lady Gaga What goes into creating the world s largest pop star A case study by Anita Elberse examines the strategic marketing choices that created a global brand.
To Read More ARTICLES Advertisers Get Serious About Playing With Their Brands Playing with your brand can be a breakthrough strategy—or a big backfire. Tate s Digital Makeover Transforms the Traditional Museum What happens when the traditional museum going experience meets the world of digital marketing WORKING PAPERS Competing with Privacy Personal information is a valuable asset in the marketplace and an important element of firm strategy.