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Post by account_disabled on Mar 10, 2024 9:52:46 GMT
This way, the whole process becomes more efficient, increasing the return on investment. How to Improve This Metric in Your Company? At this point, you understand that ensuring a good level of customer satisfaction is vital to your business’s success. So, what can you do to improve this metric? The first step, of course, is to decide how to measure it. One of the most common methods is the Net Promoter Score (NPS). The popularity of NPS comes from its efficiency and simplicity. It’s a one-question survey that should be very straightforward, like: “How C Level Executive List likely are you to recommend us to your friends?”. The scales go from 0 to 10 and are interpreted in the following way: 0 to 6: detractors, who are unhappy and can cause damage to your reputation; 7 to 8: passives, who are satisfied, but not so much that they will recommend you; 9 to 10: promoters, who are happy, enthusiastic, and tend to recommend your brand to others. Then, a simple calculation is enough: the percentage of promoters — the percentage of detractors. NPS scale Source: CrazyEgg From this understanding, you can direct your strategy to reward and retain promoters, improve the experience of passives, and find out what makes the detractors unhappy. Monitor your social media meters of consumer contentment. From the comments they leave on your posts to the variation in engagement level, there are several ways to find out if your followers find the experience valuable.
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