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Post by account_disabled on Mar 14, 2024 4:00:12 GMT
rather than by consulting the YouTube video of an obscure videographer. For what ? Because you attribute, by default, greater expertise to those whose job it is . Indeed, a high degree of expertise demonstrates a high level of knowledge and skills related to the subject addressed. Of course, not all sites aim to be experts in their field, and Google knows this very well. This is why this criterion applies more readily to sensitive content. While it is important to deal with an expert for legal, financial or health issues, it is less decisive when it comes to finding the recipe for Far Breton or choosing the best iPhone! Authority Authority refers to the notoriety enjoyed by BTB Directory content, but also by its author. It is, of course, linked to the expertise displayed, but can also be developed (over time) by making yourself known on the Web, for example on social networks or on forums. Another, more effective way of obtaining more authority with regard to Google EAT criteria, consists of obtaining backlinks external links which point to the evaluated page, coming from sites which themselves enjoy a strong authority in the eyes of the search engine. Reliability The notion of reliability, or trust, covers two axes The validity of the information given in the content, in a word their credibility . This axis is directly associated with the expertise and authority of the author content written by a person competent in their field will be considered more reliable (the example of legal research also works very well here).
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