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Post by account_disabled on Oct 26, 2023 5:35:24 GMT
The ICE score is one of the many methods not infallible , the one we use in the agency. In any case, ICE stands for Impact. It is found by hypothesizing what the impact of the experiment might be on the metric we want to measure. Changing the position of the phone number in the footer or the entire purchase process have a different impact on the "conversions" metric. Be careful though, high impacts often correspond to greater difficulty and time to complete. Confidence. Based if possible not on sensations but on empirical data, it is a question of hypothesizing how much the experiment will be able to achieve the hypothesized impact. Ease. How much time and resources does the experiment require? Obviously we photo editing servies are measuring ease so the easier it is, the higher the value to assign. By assigning a value from to to each of these entities, the ICE Score is nothing more than the result of multiplying the values. A high ICE score corresponds to high priority. As ICE Score = I x C x E Experimentation This is the phase where everything that has been conceived is put into practice. It starts with a warning from the Team Leader to the entire company to warn them not to worry if they see strange things, everything is under control. The difficulty of this phase is understanding the statistical significance of the testing operations. This operation is complex and, although I studied statistics at university it wasn't my strong point years ago , I prefer not to go into this detail because it is a fairly difficult topic. For this reason it is good to have a Data Analyst, an engineer or someone who is very fond of reading numbers in the team.
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