The more impact your content will have on them

Especially when it comes to the voice interface, when you think about a product like Amazon echo or Siri. These products rely on us remembering to use them. Otherwise the products that are made of services, that are built on these platforms, will never be used. So, habits are becoming more and more important and that's why I wrote the work I did, because I really wanted to help product makers who are designing products and services that can really benefit all of us. I wanted to help them succeed because it's not just Facebook, Twitter, instagram, WhatsApp and Snapchat of the world, they already know how to do the stuff.

I describe in my book; the people I wanted to help are the entrepreneurs building products and services that enhance people’s lives and improve their lives. But for lack of good design, the product is not designed in a way that Web Development Services people actually use, so those are the people I really wrote the book for. nir-eyal-hooked-02.jpg More often than not when we talk about technological products capable of creating habits, we talk about the end user. How do you imagine the application of this framework in the B2B field.



The rules around habit-forming technology are exactly the same whether it's an enterprise application or a consumer web application. The only difference is not consumer enterprise, the difference is frequency. So, the same exact rules apply in products that are targeted towards enterprise as they would be for consumer web, as long as the product is used frequently. You cannot form a habit around a product that is not used often and the cut off point seems to be about a week's time or less, so it's not about enterprise versus consumer, it’s about frequent versus infrequent.